Update: HT Mobile Solutions has informed us that HT Media had launched the ARPLus app on January 1, 2013 for for the readers of Hindi newspaper "Hindustan" (which explains why we couldn't find it the English newspaper "Hindustan Times") across 19 regions: Delhi, Patna, Muzaffarpur and Bhagalpur, Ranchi, Jamshedpur, Dhanbad, Lucknow, Varanasi, Meerut, Agra and Kanpur, Allahabad, Dehradun, Bareilly,Aligarh, Haldwani, Gorakhpur and Moradabad. UP and Bihar have so far shown the maximum usage of ARPlus. HT Mobile had launched 5 Augmented Reality experiences under the title of "Mobile mein Biscope", which included content in the form of slide shows, video and audio. Original article (Jan 7, 2013): Following the launch of an augmented reality app Alive by the Times of India, HT Media appears to have launched its own app, ARPlus, for its newspaper, The Hindustan Times. The app is available for download on Android and iOS platform, and allows readers of the newspaper to interact with a print medium, for access to rich media content. Hindustan Times readers need to point the app, which opens up in camera mode, towards the ARPlus logo on the newspaper. The app, then scans an image/content and looks for feature points within the image and match those against a backend database and pulls up the multimedia content on their screen, for new video content. The app description on the Google Play Store indicates that the app will be used to promote online content as well as for advertising. No Promotions? While we downloaded the app on our Smartphone…
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