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Facebook Asia: ARPU $2.35, 298M Monthly Active Users In Q4-2012

Facebook has reported total revenue of $1.585 billion for the quarter ending on December 30, 2012, up from $1.13 billion revenue in the same quarter last year and a net income of $64 million for the quarter, a significant decline from $302 million income in Q4-11.

For the year ending 2012, the company reported a total revenue of $5.09 billion, registering a growth from $3.71 billion revenue in 2011 and a net income of $53 million, a massive decline from $1 billion income in 2011.

Revenue Split

Ad Revenues: Facebook reported an advertising revenue of $1.33 billion for the quarter, registering a 41% increase from $943 million reported in the same quarter last year. Advertising revenue accounted for 84% of Facebook revenues. The company noted that this revenue includes the impact of changes in foreign exchange rates year-on-year (YoY). If these changes were excluded, then advertising revenues would’ve increased by 43%. Facebook generated 23% of its advertising revenue from mobile, up from 14% in the previous quarter.

Payment Revenues: Facebook generated $256 million revenue from its payments products and other fees for the quarter, up from $188 million in the same quarter last year. The company also noted that it recognized $66 million revenue from four months of Payments transactions for accounting reasons, during the quarter.

Region-wise: Facebook still generates the highest revenue from United States and Canada region, registering $780 million revenue for the quarter. It generated $440 million revenue from Europe, $198 million revenue from Asia and $167 million revenue from the rest of world.

ARPU: The Average Revenue Per User (ARPU) for the United States and Canada region stood at $4.08 for the quarter, while the ARPU for Europe stood at $1.71 and the ARPU for Asia stood at $0.69. Globally, the ARPU stood at $1.54 for the quarter.

User base

Facebook reported a 1.06 billion monthly active users (MAUs) as of December 31, 2012, registering a 25% growth YoY. The average Daily Active Users (DAUs) stood at 618 million as of December 31, 2012, a 28% increase year-over-year while the mobile MAUs were 680 million as of December 31, 2012, a 57% increase year-on-year. Facebook noted that its mobile DAUs exceeded the web DAUs for the first time during the quarter.

Mobile-only MAUs: Of the 680 million mobile MAUs, around 157 million MAUs accessed Facebook solely through mobile apps or their mobile website, up from 58 million MAUs in Q4-2011.The remaining 523 million MAUs accessed Facebook from both personal computers and mobile devices, up from 374 million MAUs in Q4-2011.


– During the quarter, Facebook launched a limited preview of Graph Search, a structured search tool that allows users to find people, places, photos and other content shared on Facebook.

Launched a completely rebuilt Facebook for Android 2.0 and started allowing users to sign up for Facebook Messenger with just a phone number.

Launched Poke iOS app, allowing users to poke or send a text message, photo, or video to their Facebook friends.

Launched a Photo Sync feature, enabling users to automatically sync photos from their phone to a private album on Facebook.

Updated the Nearby feature in Facebook for iOS and Android apps, to allow users discover new places their friends like and recommend places to their friends.

– Rolled out a new layout for Friendship pages.

– Social Jobs Partnership (SJP), an initiative by Facebook along with the U.S. Department of Labor, the National Association of Colleges and Employers (NACE), DirectEmployers Association and the National Association of State Workforce Agencies launched a social jobs app, enabling people on Facebook to find and share employment opportunities. Through this app, the company claimed to provide access to more than 1.7 million jobs hosted on Facebook.

– Introduced new privacy tools including Privacy Shortcuts, a new Request and Removal tool to manage multiple photos in which one is tagged and an updated Activity Log.

– Facebook ended the year with 4,619 employees, up from 3,200 employees in 2011.

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