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Dhingana Launches Mobile Site; Monetization; 3.5M App Downloads

Lightspeed Ventures backed music streaming service Dhingana has launched a mobile web version, allowing users to stream music on their mobile devices. The company already offers a web app and native apps for iOS, Android, BlackBerry, Symbian and Windows 8, and through this release, it is looking to reach out to the feature phone segment, which is quite significant in India. Features: Similar to its mobile apps, the mobile site will allow users to stream music from various genres like Bollywood and regional music among others and access existing playlists present on the website. The only major difference is that that users will not be able to create playlists through the mobile web version, which is expected to arrive later this quarter. The company claims to have a library of 0.5 million songs across 38 Indian languages and genres. When we checked, we noticed that the site offers a mobile-optimized version of its web app and allows one to search for their preferred song through a keyword based search box or browse through different sections on the website like top songs, new releases, and top playlists among others. (We tried it on Nexus 4 running on Android 4.2) What's interesting though is that the site offers a 1-click song streaming on the portal i.e. when one clicks on any specific song, it automatically pops down a player on the top of the mobile site and starts streaming the song, instead of redirecting users to a separate page.   Note that Dhingana's competitors Saavn* and Gaana already offer J2ME apps. Saavn had…

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