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Deals Search Site Squeakee Raises Funding From Kae Capital & Mumbai Angels

Squeakee.com, an offers and specials (deals) local search engine, has raised seed funding from Kae Capital and Mumbai Angels, reports Techcircle. While the exact amount has not been disclosed, the report mentions that it’s under $1 million. The site went live last week and allows users to search and discover offers & specials around their preferred brands, products or category in their respective city or vicinity. It allows merchants to promote their offers and specials using its location-aware technology with an intent to drive consumers in their stores. According to the report, the service is live in Mumbai, Delhi and Bangalore, but the hyper-local search is available only in Mumbai.

Users can either search for offers by keying-in the name of their area or the type/name of the merchant in a search bar or by selecting across categories such as Coffee, Food, Shopping, Mobiles, Electronics, Home & Kitchen, Beauty & Health and Entertainment. They can register and follow a brand on Squeakee to get regular notifications whenever a new offer or an update comes from the brand.

We tried browsing offers and found that the site displays search results listings, which can be clicked to locate the merchant on a map. The map listing can be further expanded to get more details, but the site redirects to the merchant’s site after one clicks the ‘I Want This’ button on the deal description. While the search listing offers filters for Offline and Online offers, we noticed that the site’s only displaying online deals in Delhi, at the time of writing this post.

The site is also offering free listings for merchants, and also offers them campaign performance reports including information on Page views, clicks, searches & traffic diverted to their site. These can be filtered by campaign or by day. However, the Techcircle report mentions that Squeakee charges merchants on a monthly basis for listings and also offers various packages.

No Mobile Site? We tried loading Squeakee on a mobile browser and found that it doesn’t offer a mobile optimized site. We expect a hyper local service to offer a mobile optimized site from day 1 as users are most likely to search for offers on the move.

Our Take: While the idea of a deals search looks interesting, the site will face a challenge from bigger players like Groupon India and Times Deal, which are dedicated deals sites. It wouldn’t be difficult for them to integrate a search engine. In addition to these, price comparison engines like MySmartPrice also offer deal trackers. Classified listings services such as Getit and JustDial also offer hyper-local listings and location aware apps. It would also face competition from location aware mobile ad services from players like AdNear, Komli and Nimbuzz. It would be interesting to see how Squeakee differentiates itself from others and gets users and merchants on board.

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