Applied Mobile Labs (formerly Voicetap Technologies) has launched Education on Mobile, a voice and SMS based service that offers spoken English lessons. The company had carried out a three week pilot project in Eastern UP and Gujarat and has now officially launched the service commercially. How to use: To use the service, customers need to purchase the product which is priced at Rs 799, to get access to the entire course content. The overall course is around 900 min long, for which Applied Mobile Labs (AMLPL) gives 300 min free with the course. Post that, normal call rates apply. After purchasing the product all that a user needs to do is give a missed call to 9223405555 from a mobile handset and they would receive an automated call. Content: The course includes segments such as 'Essential English’ to ‘Pronunciation’ to ‘English for Work’ along with daily SMS tips, interactive audio based tests, live practice and a chat with counselors on call and on SMS through their own mobile handsets. The company claims that the course was designed by 8 English Experts, however, it has not disclosed their identity. AMLPL will also tie up with retails outlets in future, where retail cards with activation code will be available, just like scratch cards. This is the first time that Applied Mobile Labs (AMLPL) has launched a service which is operator agnostic. Usually they tie up with telecom operators to launch such services. In October 2012, Bharti Airtel had partnered with Hungama Mobile to launch ‘CAT Fastrack’ pack – a…
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