wordpress blog stats
Connect with us

Hi, what are you looking for?

Travel Social Network WAYN Inks Deal With India Today Group

WAYN (Where Are You Now), the travel social network has signed a multi-million dollar strategic partnership with the India Today Group. The financial terms of the deal have not been disclosed, though. Under the deal, WAYN will offer a co-branded portal with Travel Plus, the travel brand of India Today Group (essentially a travel magazine). At the time of writing this post, WAYN.com already redirects to travelplus.wayn.com. According to the company, the new travel portal will showcase exclusive and premium stories, pictures and videos of Travel Plus (we're assuming they're talking about the magazine) and allow users to share them on their WAYN network. The portal will also provide all WAYN Indian users with more specific travel content and deals in the market. The network will also offer advertising solutions to India Today's advertisers, which means they'll be able to offer deals targeting WAYN's users in India. So it's a content plus ad sales tie-up, it seems. Note that this is not WAYN's first tie-up in India, and it had appointed Percept Knorigin as its official creative agency in 2007, to build presence for the network in India. WAYN claims to have a user base of four million users in India and the site claims that it is growing by a few thousand users, daily. It claims that it has a global user base of over 21 million. We're not sure how many of these users are active users, so this number should be taken with a pinch of salt. WAYN has also…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

News

In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection

News

The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.

News

The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ