wordpress blog stats
Connect with us

Hi, what are you looking for?

The Hatch Backs Online Merchandise Platform Postergully.com

Startup accelerator and incubator, The Hatch has added Postergully to its portfolio of startups.Postergully will receive mentorship and will be able to use space on The Hatch’s virtual incubation campus. The accelerator will also be investing in the startup, although it hasn’t disclosed how much.

Founded by Bharat Sethi and Anuvi Srivastava, Postergully was launched in March 2012. Postergully is an online store for posters, art prints, key−chains, stickers, and badges of bands, brands, schools & colleges. The posters are priced anywhere between Rs 99 to Rs 1100. It provides posters in various sizes: maxi, mini, 3D small & big, door and art posters. The company also plans to add sweat shirts and other merchandise. The site also features a pinfeed segment which pins the most recent views by users visiting the site, making discovery easier.

The Hatch has already backed 16 startups in the first year of its operation, including concept-stage startups like Tune Patrol, Allschoolstuff, Mera Gaon Power, ChekMeIn, I-Dream and Scooze among others.

Competition & Challenges

Postergully essentially competes with generic eCommerce websites that offers posters including Flipkart, Infibeam and others. However, we found that posters at Postergully are cheaper than other eCommerce sites and it also offers posters in variety of sizes. However, Flipkart and Infibeam offer far more variety in posters than Postergully.

While Postergully does offer posters and other merchandise in lower price range, its ability to gain trustworthiness of a consumer remains a challenge. As of now Flipkart and Infibeam have an advantage when it comes to brand value and trustworthiness. It remains to be seen whether Postergully can take advantage of its low pricing. Apart from that, what stops eCommerce giants like Flipkart to lower their pricing?

Advertisement. Scroll to continue reading.

Another challenge the the company might face is that though people do buy posters, the segment is really niche. From our social circle only people in professions such as advertising and Design are still interested in buying posters. Sooner or later, the startup will have add other merchandising options – more people, in our opinion, are likely to buy clothing and apparel with design, and more frequently, than just posters.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...

News

Releasing the policy is akin to putting the proverbial 'cart before the horse'.

News

The industry's growth is being weighed down by taxation and legal uncertainty.

News

Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.

News

Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ