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Paytm Launches Bus Ticketing; Monetization, Mobile & More

One97 Communications* incubated, online payments site, Paytm, has launched a ticket bookings at tickets.paytm.com. The site has launched with bus tickets, and allows users to search and buy bus tickets across offline and online bus operators, within the site. Paytm claims to offer bus tickets across 10,000 different routes and more than 600 operators. Speaking with MediaNama, Harinder Takhar, CEO of Paytm, informed that the site is not acting as an affiliate and has inked agreements with various operators through which it's able to get access to their inventory, and offer bus tickets. Initially, tickets from online operators including RedBus, TravelYaari and others were being made live, but tickets from offline operators were also being rolled out gradually, he added. The site uses an algorithm to return relevant results keeping in consideration factors like presence of seats, accessibility, duration of the journey and others. Paytm also plans to include user ratings in that algorithm. Takhar said that the company will add new features to the site, every fortnight, till 31st January 2013, when it expects to complete integration of all features; the early launch was done with an intent to coincide with Google's online shopping festival. - On Monetization: Paytm's essentially acting as another sales front for agents, and it gets commission on every ticket sold by it. Takhar refused to disclose the revenue share but said that it was much higher than recharges and that the minimum share in terms of percentage was in higher single digit. - On Differentiation: Takhar stated that…

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