At MediaNama's #NAMA conference, Tushar Vyas, General Partner (South Asia), GroupM and Mahesh Murthy, Founder of Pinstorm discuss the evolution of online advertising in India - changing in the mindset of advertisers, challenges regarding payments from agencies to publishers, monetization of niche content, social media marketing, mobile advertising, and a lot more. This session was moderated by Sandeep Amar from Times Internet Ltd. Some pretty sharp questions towards the end. A key issue regarding the lack of incentive for creating niche content was highlighted, given the long payment cycles for publishers which sometimes go beyond a year, moving beyond lead generation, CPC and CPM, websites forming cartels. The conversation covered questioning whether large media agencies, used to kickbacks from TV Channels, are open to investing in digital because they don't get kickbacks from the large digital publishers like Google, YouTube and Facebook, who are transparent, and don't give undeclared "agency commissions", discussion on display rates, expected increase in digital advertising. The #NAMA Conference was live streamed by iStream * #NAMA Conference Sponsors & Partners: Presenting Sponsor : Times Internet Ltd Gold Sponsor : One97 Communications Silver Sponsor : OnMobile Global Associate Sponsors : Quikr, GoIbibo, E2E Networks, Flipkart, Hazel Media, Octane Marketing, Mouthshut.com, Comscore Partners: BoringBrands, Doodlewala, Headstart, iStream, ProductNation, Sparklin
- The Fine Line: Regulating Real Money Gaming in India #QuickTake February 4, 2023
- Join the Club: Along with Telegram, WhatsApp Also Faces Copyright Infringement Cases at Delhi HC February 4, 2023
- Microsoft Teams Premium to incorporate ChatGPT: 4 key take aways February 3, 2023
- Update: Supreme Court Asks Indian Govt to Produce Records Issued To ‘Block’ BBC Documentary February 3, 2023
- RTI: Nearly 5,000 URLs blocked under Section 69A in the first 10 months of 2022 February 3, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...