At MediaNama's #NAMA Conference, Flipkart co-founder & COO, Binny Bansal and HomeShop18 Founder & CEO Sundeep Malhotra spoke about building an e-commerce business in India, effect of the recently announced FDI rules on their businesses, competitors, challenges and shopping trends in urban and rural areas. The session was moderated by Gautam Gandhi, of Google. Talking about the recent changes in the FDI policy, both Bansal and Malhotra felt that the change would not affect online retailers, but when Nikhil Pahwa of MediaNama raised a question about the legality of e-commerce businesses operating by bypassing FDI regulations, both avoided giving a straight answer, though they mentioned that they complied with regulations. Malhotra also revealed that HomeShop18's television business was generating around Rs 2.5 crore – Rs 3 crore, which was twice of its revenues generated through the company’s Internet operations. More here Our free report on the Structuring of eCommerce Investments in India - Download The #NAMA Conference was live streamed by iStream * #NAMA Conference Sponsors & Partners: Presenting Sponsor : Times Internet Ltd Gold Sponsor : One97 Communications Silver Sponsor : OnMobile Global Associate Sponsors : Quikr, GoIbibo, E2E Networks, Flipkart, Hazel Media, Octane Marketing, Mouthshut.com, Comscore Partners: BoringBrands, Doodlewala, Headstart, iStream, ProductNation, Sparklin
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