MobStac, a mobile platform that allows publishers to manage mobile websites and apps across all devices, has partnered with PubMatic, the digital media platform, to offer its service through PubMatic’s platform. With this partnership, MobStac’s services will be offered through the recently launched PubLink,PubMatic’s enterprise app marketplace for premium publishers.
MobStac allows web publishers (blogs and websites) to convert their desktop sites into mobile optimized versions. It offers HTML5 ready mobile websites and touchsite for tablets. The platform also plugs into all major mobile ad networks and analytic tools and lets publishers control all their mobile apps and websites through a unified dashboard. Currently, the company offers solutions to individual web publishers and enterprises. Its enterprise publisher clients include thehindu, allafrica.com, while its individual web publisher clients include intomobile, and techtree, among others.
MobStac’s solution will be provided under PubMatic’s monetization solution that creates an end-to-end mobile platform where a PubMatic publisher can create, monetize and analyze performance of a mobile app. The company refused to disclose partnership details of the deal.
In August 2012, MobStac had also partnered with Google to launch a new initiative called ‘Lets Talk Mo‘ to let businesses create a mobile site for free or test the user friendliness of their existing mobile site. It also offered users to build a mobile site and receive additional features like website themes, unlimited email support, custom ads, infinite pageviews for free, which would’ve normally costed $19/month or $190/year. However, MobStac informs MediaNama that the service is not entirely free and that it plans to a report on the number of publishers who signed up for MobStac from the Google Let’s talk Mo initiative, by next quarter.
MobStac was founded in 2009 and has offices in Bangalore and California. Last year, the company raised an undisclosed amount of funding from Accel Partners and Mumbai Angels.