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iStream Inks Tie-Up With IndiaCast; On Content, Monetization, Competition & More

Online video streaming service, iStream has inked a multi-year licensing deal with IndiaCast, the content asset monetization joint venture between TV18 and Viacom18. Following the deal, iStream.com will get access to IndiaCast’s library of content from a bouquet of the network’s 20 channels for its streaming and video on demand services online and on Internet-enabled devices including smart phones and tablets. iStream.com users will now have access to content from Viacom 18’s entertainment channels like COLORS and MTV, TV18’s news channels like CNN IBN, CNBC TV18, CNBC Awaaz, IBN 7 and IBN Lokmat, History 18 from A&E 18 and the entire bouquet of regional channels from the ETV Group. According to IndiaCast, the partnership with iStream will help it further its connect with the online audience and broaden it further. iStream.com will offer dedicated landing pages for each of these channels and will showcase reality shows like Bigg Boss and India’s Got Talent, fiction shows like Balika Vadhu & Uttaran, youth shows like MTV Roadies and Splitsvilla, in addition to regional content from  ETV’s bouquet of channels. iStream.com claims to have a library of over a 200,000 clips of premium News Bulletins, TV Shows & Movies in five Indian languages from over 80 channels. It also streams 26 news channels – in English, Hindi, Tamil, Kannada, Telugu and Malayalam. Speaking with MediaNama,  Radhakrishnan Ramachandran, Founder & CEO of iStream.com, informed that the deal was not an exclusive one but iStream will curate and package content in a way that will aid discovery for IndiaCast. He…

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