With 2012 coming to an end in a fortnight, Google recently released its annual analysis of the most searched terms, top celebrities, top movies, top travel destinations and top news of the year called Google Zeitgeist 2012.
The company claimed that it witnessed 1.2 trillion searches in 146 languages in 2012, although it didn’t disclose any country-wise breakup of these searches. Here are some of India-specific trends mentioned in the Google Zeitgeist 2012:
The banking exam ‘IBPS‘ (Institute of Banking Personnel Selection) was the most searched term on Google from the country, followed by ‘GATE (Graduate Aptitude Test in Engineering) Exams‘ which stood second. ‘Sunny Leone’ ranked third in the top searches while Bollywood films ‘Ek Tha Tiger’ and ‘Rowdy Rathore’ ranked fourth and fifth respectively in top searches list.
The Indian government’s ambitious low-cost education focused tablet ‘Aakash Tablet’ which was recently in the controversy for being manufactured in China, also found a mention in the list at the eight place while the Rocket Internet-backed eCommerce venture ‘Jabong‘ took the tenth place in the list. Other searches in the list include CBSE (Central Board for Secondary Education) at the sixth place, Rajesh Khanna at the seventh place and HDFC at the ninth place.
Most Searched News
Sensex was the most searched news item in the country, followed by the death of the former Minister for Science and Technology and Minister for Earth Sciences, the late Vilasrao Deshmukh. Cartoonist Aseem Trivedi who was arrested following alleged offensive cartoons in September 2012 also made it to the list at fifth place while the former Congress spokesperson Abhishek Manu Singhvi whose leaked CD went viral on the Internet ranked sixth. Kingfisher Airlines which is currently undergoing a severe financial crisis ranked at the seventh place.
Other newsworthy events in the Zeitgeist list was Hurricane Sandy which affected several parts of the United States in October 2012, Chennai Earthquake in April 2012, Veteran Actor Rajesh Khanna’s death in July 2012 and Pranab Mukherjee’s appointment as the 13th Indian president in July 2012.
If we look at the list of trending celebrities on Google, one thing that will stand out is that Bollywood still rules the country with eight of the top ten celebrity searches being Bollywood personalities. Sunny Leone topped the charts for trending celebrities followed by Rajesh Khanna and Poonam Pandey at second and third place respectively.
Other Bollywood celebrities in the list include Alia Bhatt at fourth place, Sherlyn Chopra at sixth place, Yash Chopra at seventh place, Saif Ali Khan at eight place, and Diana Penty at ninth place. The only non-Bollywood celebrities in the list include the controversial self-proclaimed spiritual leader Nirmal Baba at fifth place and the former Minister for Science and Technology, late Vilasrao Deshmukh.
Most Searched Movies
Ek Tha Tiger was the most searched movie in the country followed by Rowdy Rathore and Jannat 2. Other movies in the list include Housefull 2, Raaz 3, Jism 2, Barfi, Ishaqzaade, Agent Vinod and Vicky Donor.
Top Travel Destinations
Kerala was the most searched travel destination in the country followed by Taj Mahal and Wagah Border. Other travel destinations in the list include Vaishno Devi, Amarnath, Kashmir, Shirdi, Rameshwaram Temple, Munnar and Gateway of India.
Most Searched Cities & Local Destinations
Delhi was the most searched city followed by Bangalore and Mumbai. Other cities in the list include Chennai, Pune, Hyderabad, Coimbatore, Kolkata, Jaipur and Goa.
With respect to local destinations, Yamuna Expressway was the most searched local destination in the country during the year, followed by Freedom Park, Bangalore and the multinational technology firm IBM. Others local destinations in the list include IIT Bombay at fourth place and IIT Madras at ninth place, Meenakshi Temple in Chennai at fifth place and Siddhivinayak Temple in Mumbai at eight place, Ramlila Ground in Delhi at sixth place, Delhi Zoo at seventh place and ITPL (International Tech Park) Bengaluru at tenth place.
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