Times Internet’s online music streaming service Gaana.com has claimed that people have spent more than 100 million minutes listening to music on the portal in 2012, registering a growth of more than 500% year-on-year.
Usage Metrics: The service claims to have registered a 71% growth in the number of daily users in 2012 and witnessed a total one million registrations as of last week, with 68% of the users being 30 years or younger. However, the company didn’t disclose the number of active users or the total number of unique visitors on the portal. According to the Times Internet website, Gaana had 2.3 million unique visitors and had registered 50 million pageviews as of April 2012, according to Comscore metrics.
Usage Trends: Times Internet claimed that Gaana registered 11 pageviews per visit, up from 5 pageviews per visit in 2011 and users spent 21 minutes per visit as compared to 7 minutes per visit in 2011. Browser-wise, the company claimed that Google Chrome accounted for 41.13% of Gaana users, followed by Firefox which accounted for 24.02% users, and Internet Explorer which accounted for 16.19% users. Others in the list include Safari (2.75%) and Opera (2.16%).
Top Song and Top Album: Times Internet stated that Pani Da rang song from Vicky Donor was the highest played song on Gaana, clocking over 3.57 million listens in 2012, while Cocktail was the highest played album of the year, clocking over 6.4 million listens. The company also claimed that 5 million users had tuned into Gaana Radio, since it was launched earlier in the year and 500,000 playlists were created by users in 2012.
Top Artists: Times Internet mentioned that Shreya Ghoshal was the most popular female singer in the Bollywood genre on the portal, while Dhanush was most popular singer in the Tamil music genre and Justin Bieber was the most popular singer in the International music genre. It also stated that Diwali themed music clocked the highest music listens among celebration music genre in the portal while ‘Remembering Jagjit Singh’ was the most popular playlist on Gaana in 2012. The company however didn’t share any specific numbers for these announcements.
Facebook Open Graph App: In December 2011, Gaana had launched an open graph app on Facebook, allowing users to share their activity on the Facebook Ticker, News Feed, and Timeline as well as receive song suggestions from their Facebook friends. Times Internet stated that 85% of its registered users have connected their Facebook account to the service, although it didn’t reveal any specific information on the user base or the number of Facebook impressions generated till now. As per Times Internet website, Gaana’s Facebook app has around 90,000 monthly users.
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