User reviews portal MouthShut.com has deleted around 4,100 fake profiles from its website, claiming that certain members were posting overtly positive reviews for promoting certain brands while writing negative reviews damaging the reputation of rivals. The company said that it was keeping a check on members who were posting negative comments and "not useful" ratings to positive reviews of rival brands. The deletion was after due diligence of three months, according to the company. "These profiles were deleted by the MouthShut team after thorough investigation and background checks," Faisal Farooqui, Founder-CEO, MouthShut.com said. "The profiles were identified on the basis of certain characteristics for which they were suspected. The addition of a new feature to report members directly by other members in the MouthShut community supplemented the entire identification process”, he added. On allegations that MouthShut removes positive comments on brands & lets only negative ones remain: Speaking with MediaNama, Farooqui dismissed this allegation (which we've heard from brands), and said that posts are only removed if they violated Mouthshut's Terms of Service or if there was a Court order for removal. He said that many brands had registered cyber crime cases against the site because it refused to remove certain posts. Not allowing brands who've not signed up for MouthShut's paid program to post responses: Farooqui informed that while the site is free for consumers, it offers a paid registration to brands, and removes all responses from users who pose as brands, in addition to blocking their user IDs. It also…
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