Shubhodip Pal, former Country Manager, India, for mobile messaging company Blyk has joined mobile device maker, Micromox as Chief Marketing Officer. At Micromax, he will be responsible for all marketing efforts of Micromax, globally. Prior to joining Blyk, Pal was head consumer marketing Hewlett Packard India. He has also worked with Samsung India, and with ABN AMRO bank as their AVP & Head Communications & Sponsorships.

Blyk, a Finland based mobile messaging company which specifically targets the youth with opt-in messaging services and content, and was setup by Antti Öhrling and Pekka Ala-Pietilä in late 2005. It has offices in London, Helsinki, Amsterdam, Singapore and had setup its Indian office in Gurgaon, India in June 2010 with Antti Öhrling as the Chairman and Ilkka Teppo as the head of operations. However, a few months later, Pal had joined Blyk, leading the company’s India business.

The company had joined hands with telecom operator Aircel to launch its opt-in mobile messaging services in November 2010. We’re not sure if Blyk’s inking new partnerships or rolling out new product solutions, and they’ve not made any major announcement for a while.  However, Blyk claims to have a user-base of 3.7 million opt-in subscribers on Aircel, in India. Last year, Blyk Co-Founder Antti Öhrling had also resigned from the company. Blyk has not announced a new appointment, at the time of writing this post.