Twitter inked an exclusive sales deal with Indian advertising firm Komli Media for ad sales across South East Asia. Komli will sell promoted products for Twitter in Singapore, Malaysia, Indonesia, Thailand and the Philippines, apart from holding training programs for agencies and large advertisers, as per a note we’ve just received from Komli. The company will also keep a dedicated sales team for Twitter’s advertising products: Promoted Tweets, Promoted Accounts and Promoted trends.
The note says that these products have been available in the United States, United Kingdom, Japan and Latin America only, but I don’t think this is correct – I’ve seen promoted tweets, accounts and trends from India as well. It’s interesting to note that this deal doesn’t appear to include India. Shailesh Rao, Former Google India MD, is Twitter’s Vice President of international revenue.
Note that Komli has a partnership with Facebook for premium products, but neither Komli nor Facebook have come clean on what exactly these premium products are, and what elements of Facebook advertising are exclusive to Komli. We’ve asked. Other vendors also sell Facebook advertising in India, and one can also buy advertising directly. Komli also handles Zynga’s display and video advertising in India, Australia, Hong Kong, Malaysia, Indonesia, New Zealand, Philippines, Singapore, Taiwan, Thailand, and Vietnam.
Komli’s aggressive expansion across South East Asia and Australia
Komli has built substantive reach across South East Asia over the last couple of years, with the following acquisitions:
Feb 29 2012: AdMax; Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam markets
Jul 19 2011: ZestAds, Mobile ad network. Mostly operating in India, but has clients from USA, UK, France, Germany, Netherlands, Norway, Denmark, Sweden, India, Thailand, Indonesia and South Africa
Jun 02 2011: Aktiv Digital; China, Hong Kong, Singapore, Philippines and Malaysia markets.
Oct 07 2010: Indoor Media, UK; targeting a South Asian online marketing firm.
Jun 10 2010: Postclick; Australia based, with offices in Melbourne and Singapore.
Headquartered in Mumbai, it now has over 400 employees across 18 offices in India, Australia, New Zealand, Southeast Asia, Middle East, North America and United Kingdom. Earlier this year, it raised $39 million from Norwest Venture Partners.
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