Ad network Networkplay, which was acquired by Gruner + Jahr, the media company, part of Germany’s Bertelsmann group, has acquired Smile Vun Group backed mobile ad network Seventynine. The monetary terms of the transaction were not disclosed. Following the transaction, Sevetynine will be an independent business unit under the Networkplay umbrella, with its management reporting directly into the board. After joining Networkplay, Seventynine’s immediate focus would be technology, product and expansion in South East Asia and Middle East. The co-founders of Seventynine, Chirag Shah and Deven Dharamdasani will continue to lead the business post the buy-out, informed the company. The acquisition follows Gruner+Jahr's buy-out of Capital18 and Webchutney backed ad network, Networkplay, earlier this year. According to Gruner+Jahr, the expansion of Networkplay in the mobile space through the acquisition of Seventynine is inline with its strategy of grow its mobile business in the Indian market. Seventynine's platform includes a…
- How Google’s location tracking led to a $42 million penalty in Australia August 17, 2022
- MeitY’s Digital India Act due in Winter Session, says report: OTT, metaverse in ambit August 17, 2022
- Vauld comes under ED scanner after the agency freezes assets worth Rs 367 crore August 17, 2022
- TLDR: Social media and small businesses, Snapchat privacy, Meta’s user tracking, UN IGF, WhatsApp’s Windows beta, more August 17, 2022
- Deep Dive: What do lawyers think of the proposed changes to the Competition Act, 2002? August 16, 2022
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?
A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'
India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...
Why ‘group privacy’ should be recognised, and how ‘non-personal’ data becomes a regulatory blindspot
There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...