Ad network Networkplay, which was acquired by Gruner + Jahr, the media company, part of Germany’s Bertelsmann group, has acquired Smile Vun Group backed mobile ad network Seventynine. The monetary terms of the transaction were not disclosed. Following the transaction, Sevetynine will be an independent business unit under the Networkplay umbrella, with its management reporting directly into the board. After joining Networkplay, Seventynine’s immediate focus would be technology, product and expansion in South East Asia and Middle East. The co-founders of Seventynine, Chirag Shah and Deven Dharamdasani will continue to lead the business post the buy-out, informed the company. The acquisition follows Gruner+Jahr's buy-out of Capital18 and Webchutney backed ad network, Networkplay, earlier this year. According to Gruner+Jahr, the expansion of Networkplay in the mobile space through the acquisition of Seventynine is inline with its strategy of grow its mobile business in the Indian market. Seventynine's platform includes a cross-platform pay for performance distribution network for app downloads, an analytics and metrics platform, a rich media ad platform and a mobile product development studio. Seventynine claims to serve 1.8 billion ad requests and says that it's focusing actively on building inventories across mobile applications and mobile web. Apart from the ad-platform, it had also launched its Analytics service for Android and HTML5 platform, and had mentioned that it had plans to extend it to iPhone, iPad, Blackberry and Windows Phone. Seventynine was incubated by Smile Vun Group (JV between Manish Vij’s Vun and Harish Bahl’s Smile Group) in July 2011, but started commercial operations in the market in April 2012 with a…
- NCPCR calls for MeitY to take action against ULLU for explicit content March 4, 2024
- Dhruv Rathee Proposes To Blur Visuals Referring to Dabur’s ‘Real’ Fruit Juice In Video For Amicable Settlement: Report March 4, 2024
- MapmyIndia Earnings Q3FY2024: Company talks about expanding its drone business model March 4, 2024
- Google partners with Indian news publishers and fact checkers to combat deep fakes March 4, 2024
- Delhi Court Directs Bloomberg to Take Down Alleged Defamatory Article on Zee Entertainment Enterprises Ltd March 4, 2024
The Commission received complaints against ULLU by the group ‘Gems of Bollywood’, for sharing “extremely obscene and objectionable content secretively to its subscribers, including...
Dhruv Rathee Proposes To Blur Visuals Referring to Dabur’s ‘Real’ Fruit Juice In Video For Amicable Settlement: Report
This case highlights a curious intersection of copyright and critique in the digital content world.
Google will also provide news organizations and fact checkers with essential training in advanced fact-checking methodologies, deepfake detection, and Google tools like the Fact...
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Views: Response to NPCI CEO’s comments that what is not written in regulations is a no-go for fintech entities
NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...
Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...
The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...
Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...
Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...