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Saavn Adds English Music To Its Catalogue; Sony Music & Universal Music Tie-ups

Online music streaming service, Saavn* has added English content to its catalogue. Including English, the company currently offers content in six different languages including Hindi, Tamil, Telugu, Marathi, and Gujarati on its portal. Availability: The songs are currently available on Saavn website but the company intends to roll out the content to its mobile apps including iOS, Android and Feature phone app. Catalogue: Saavn stated that it has tied up with music labels like Sony Music Entertainment and Universal Music Group for this initiative and claims to have 2,50,000 western songs at launch. Among the songs offered include new songs and classics from artists like Jay-Z, Pitbull, Shakira and Michael Jackson, Sony Music Artists like AC/DC, Aerosmith, Alicia Keys, Beyonce, Billy Joel, Bob Dylan, Carrie Underwood, Chris Brown, Britney Spears, INXS, Jimmy Hendrix, Johnny Cash, Justin Timberlake, Kings of Leon, Kelly Clarkson, Mariah Carey, Miguel, Oasis, Pink Floyd, and Usher and Universal Music Group artists like Bob Marley, Bryan Adams, Celine Dion, David Guetta, Jennifer Lopez, and Kanye West. The company stated that through this initiative, it intends to reach out to Western music enthusiasts in the country. It's however worth noting that Saavn's competitors Gaana* and Dhingana also offer English music, although the breadth of their catalogues is not known. Only Much Louder's NH7.in also offers English music but it focusses only on Independent music. On the other hand, English-language services like Spotify, Rdio and Pandora are yet to make their debut in India. Grooveshark offers English music streaming in the country and claims to have 15 million files on its portal…

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