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Opera SMW Sep 2012: 14% Mobile Users Visit E-Commerce Sites

Opera Software, the browser company, which brings out its State of the Mobile Web (SMW) report, tracking mobile browsing trends on the basis of Opera Mini (its mobile browser) usage, has reported an increase in visits to E-Commerce sites in the last year. Apart from that, news sites, local and international, remain the top most visited sites, making up 30% of the total.


– An analysis of top 200 domains shows that news websites made up 30% of the total visits, e-commerce 14%, social networking 9%, education 7% and travel 6.5%.

– E-commerce is on the rise, with top three e-commerce sites being Quikr, Amazon and Flipkart.

– Mobile customization focused sites like Zedge and Mobile9 continue to make it to the top 10 lists of international sites.

– Cricket related websites retained their position.

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Top 10 website categories in India

  •  News Portals
  • E-commerce
  • Social networking
  • Education
  • Travel
  • Search
  • Cricket
  • Download portals
  • Job portal
  • Government websites

Top domains accessed from Opera Mini in India:

Google and social networking sites still remain the top visited sites in India. The list remains more or less the same throughout the country expect for airtelworld.com making it to the list in the eastern and western region.

Opera has reported that E-commerce has grown to become the second largest website category in the list of top Indian domains. Opera has tagged both E-Commerce portal where people can actual shop for products and portals where people can compare price under E-Commerce category. Surprisingly, Quickr seems to be doing well, we guess all those TVC’s might be working in their favour. Additionally, it’s surprising to see Amazon.com both the US and UK versions, to appear in top 10 as Amazon does not specifically cater to Indian shoppers. E-Commerce websites accounted for 14% of the total visits.

Top 15 e-commerce sites in India

Apart from E-Commerce, Opera has also reported that the travel category has seen increase in numbers of visits. Although, the Indian Railways site always featured in top travel sites, sites such as MakeMyTrip, Yatra and Cleartrip have also made their way in the travel category. These sites didn’t appear in the list in 2010.

Top 10 travel-related sites in India:

Top 10 devices
  • Nokia X2-01
  • Nokia 2690
  • Nokia 2700 C-2
  • Nokia 5130 C-2
  • Nokia C1-01
  • Nokia C2-00
  • Nokia X2-00
  • Nokia 5233
  • Nokia C2-01
  • Samsung GT-S5360

Nokia continues to remain the top brand for low end and feature phones for consumers as iterated in the Cyber Media Research report.

Users: In September 2012, there were over 207.2 million Opera Mini and Opera Mobile users globally. Out of this number, more than 19.6 million were Opera Mobile users, and the rest were Opera Mini users. Compared to September 2011, Opera Mini and Opera Mobile combined grew more than 35% year over year. Opera has also reported that since September 2011, data traffic has risen by more than 77%.

Opera did not reveal the number of Opera Number of Opera mini users in India. However, it did report that compared to August 2012, there was a slight decrease in unique users due to seasonal variations and temporary blocking issues.

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