E-commerce company Infibeam has setup a new subsidiary called Indent, which intends to provide a cloud-based technology solution to enable companies to build and monetize digital music services. Offerings: According to a media statement, Infibeam will offer solutions to music labels, brands and OEMs to build both streaming and download-based services across the mobile and web platforms. The company also claims to offer an easy billing process and payment gateways for these music services. So it looks like the Infibeam has taken the tech platform approach rather than building a standalone music store like Flipkart's Flyte. However, there is currently not much information on how the service will work and how brands will sign up for the service to setup their own online music storefronts. That being said, Infibeam CEO Vishal Mehta stated that they do plan to launch an online music store in the future, but refused to give any specific timeline, as indicated by a TechCircle.in report. Sony Music India Partnership: Along with this launch, Infibeam also stated that Indent has signed a multi-crore digital service agreement with Sony Music Entertainment India. While the financials details of the agreement remained undisclosed, Infibeam stated that it will be offering three new products to Indian consumers as per the agreement. These include: - An International music streaming service called Jive HD which claims to have inked license agreements with various other labels including Universal Music Group (UMG). The service is currently available on Windows 8 platform but the company intends to extend the service across…
