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Updated: DisneyUTV Inks Exclusive Deal With Electronic Arts; Nazara-EA Deal Over

Update: Aircel has partnered with DisneyUTV and Electronic Arts to launch a new retail recharge card called ‘Aircel Pocket Internet Games’. The company stated that this recharge card will allow Aircel subscribers to download unlimited games from the existing gaming title library and access unlimited 2G data on their mobile connections.

Aircel claimed to offer more than 1500 game titles through this initiative and stated that these games will be available for all handset models apart from devices running on iOS, Windows phone and Android, although the company noted that it intends to offer gaming titles for Android devices shortly.

According to the media statement, Aircel is currently offering its subscribers two different retail recharge cards priced at Rs 43 and Rs 69, which offer a validity of 7 days and 14 days respectively.

Earlier (November 19): DisneyUTV’s digital business has inked an exclusive deal with Electronic Arts (EA) to distribute mobile games in India, Sri Lanka and Bangladesh regions.

While the the deal period or its financial terms were not disclosed, the company stated that this deal will provide UTV Indiagames rights to distribute various gaming titles from EA Mobile across its carrier partners and local OEMs in the three countries.

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DisneyUTV stated that these games will be spread across various genres like sports, racing, puzzles, word games, arcade and action and will be available in the price range of Rs 50 to Rs 99, across Android and Java mobile platforms.

Among the titles that will be offered at launch include EA Mobile titles like Need for Speed, FIFA 11, Monopoly, Bejeweled, Zuma, Tetris, EA Cricket ‘11, and Bookworm among others. The company also noted that users will be access the latest game releases from EA Mobile on the same day as its International release.

Nazara Deal Over: Disney UTV has confirmed that they will be the exclusive distributers in India. Nitish Mittersain, CEO, Nazara Technologies* has also confirmed to MediaNama, that the 2 year deal expired in July 2012 and Nazara did not renew it. However, Nazara will continue to exclusively distribute EA games in Middle East and Africa. In July 2010, Nazara had inked an exclusive deal with EA for India, Sri Lanka & Bangladesh regions, earning rights to distribute EA Mobile catalog to carriers, third party channels, aggregators, retail channels and local OEMs in these three countries. Following this, Nazara had extended this partnership to the Middle East in April 2012 and more recently, to 49 countries in the African continent earlier in the month.

Previous Partnerships: In September 2012, DisneyUTV had inked a similar deal with the popular mobile game publisher Gameloft, to distribute their mobile games in India through operator channels and the Indiagames website. Among the gaming titles offered through this deal included Asphalt 6: Adrenaline, Prince of Persia Forgotten Sands, The Dark Knight Rises, Ironman, The Avengers and Amazing Spiderman among others. The games were priced at a similar pricing of Rs 30, Rs 50 and Rs 99.

Prior to this, Mobile VAS company, MoMagic had also partnered with Disney’s Indiagames to develop games based on MediaTek’s MRE (Maui Runtime Environment) platform. Indiagames had previously developed numerous MRE based games, which included the theme-based Disney’s Aladdin, Pirates of the Caribbean, Veer Hanuman, cricket-based Cricket Net Practice, racing games like Bike Racing, Smash ‘N’ Win and Zapper Racing and other games like Killer Bat, Hungree Birds and Twister Balls.

Update: Interestingly, as pointed out by one of our reader Balanarayan in the comment below, EA content was previously being distributed off-deck by UTV owned Indiagames, prior to the Nazara’s exclusive deal in 2010. Indiagames had inked a deal with Electronic Arts in 2005, to distribute EA Mobile catalog to their carrier partners in the country.

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In April 2009, Indiagames had also inked a deal with Electronic Arts to offer EA games on Indiagames’ Games on Demand (GoD) subscription service, providing GoD subscribers access to PC games like FIFA 07, Need For Speed Underground, Need for Speed Most Wanted, Battlefield 2, NBA Live 07, Medal of Honor: Allied Assault, Cricket 07 and The Sims 2, among others.

*Disclosure: Nazara Technologies is an advertiser with MediaNama

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MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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