Ajit Nazre, a former partner with the venture fund Kliener Perkins Caufield and Byers (KPCB), and Arvind Rao, former CEO of mobile VAS company OnMobile Global, have joined Reliance Industries’ much awaited 4G rollout in an advisory capacity. Both Nazre and Rao have (separately) confirmed this to MediaNama, though they declined to comment on the exact nature of their roles.

The word that Rao has joined RIL’s 4G venture has been going around for the past week or so, after he (we’re told) held meetings with some content companies. He is, at present, looking into strategy around value added services and content partnerships for the 4G rollout. Rao had left OnMobile Global in July this year, following a review of its operations that identified certain “weaknesses in processes”.

Nazre, we were told, has been there for three months now. We had heard that Nazre was looking at corporate strategy, but he denied that. We were told by sources that he is looking into the creation of a consumer centric and open ecosystem for content and services. Nazre’s LinkedIn profile still mentions him as AP at KPCB, which he is believed to have left facing allegations of gender discrimination. More on that at Techcrunch and Business Insider.