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30M Urban Indian Kids & Teens Own Mobile Phones; 3M Use Broadband On Phones: Report

Ericsson has released a ConsumerLab study The Digital Lives of Generation Z, that reveals the impact of technology on the lives of India’s young mobile users in cities. The survey was carried out on a sample of 3421 kids and teens of age 9-18yr and 1000 parents across 16 cities. What's interesting is that the report reveals that youngsters are already tech savvy and about 21% kids mirror mobile internet services usage of their older counterparts. Here are few of the other key findings from the report: Around 30 million of 69 million urban Generation Z consumers own mobile phones, and 3 million of these use mobile broadband on their phones. Kids explore new technology and use mobiles in the same way as their older counterparts. Parents using mobile broadband are more likely to introduce their children to the technology. PS: Generations X and Y are those born between…

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