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WorldSpace Radio Back On Airtel Digital TV

Bharti Airtel has relaunched WorldSpace radio on its DTH service, Airtel Digital TV.  Saregama and Timbre Media will jointly provide the content for the service. Airtel DTH will offer 12 channels including devotional and kids channels through its iMusicSpace service for Rs 35 per month. The Airtel digital TV customers can access the application via the iTV button on their remote. The 12 new channels include Magikbox – Kids, Shraddha – Devotional, Farishta- Retro Hindi, Falak- Ghazals, Sonar- Bengali, Umang- Gujarati, Surabhi- Marathi, Tunak- Punjabi, Thenisai- Tamil, Madhuri- Malayalam, Sparsha- Kannada and Spandana- Telugu. Airtel Digital TV users might recall that Airtel used to offer the Worldspace Radio service on its Airtel Digital TV for Rs 10 per month starting 2008, however, it stopped providing the service in 2010 when Worldspace India shut down its operations. In 2011, Airtel launched iRadio, a service on its DTH platform with 21 FM Channels, and at no additional cost. 14 of the channels available are from All India Radio. It would be interesting to see how many Airtel DTH users sign up for the service, since it's targeted at a niche segment of listeners. We're still awaiting the launch of the internet radio offering from WorldSpace. Previous Developments - Worldspace Inc, launched in India in 2000, with a monthly fee of $3.3 (Rs. 150) in India for the base package, while the premium package was charged at $9.99. Users also had to buy Worldspace receivers, which costed between Rs.2,499 to Rs.3,599. However, with the growing popularity of…

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