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What’s On India Expands To Middle East, Launches What’s On Arabia

Television guide company What’s On India has expanded its operations in the Middle East under the name What’s On Arabia in Amman, Jordon, as reported by Indiantelevision. For the expansion in the Middle East region, What’s-On-India has acquired a local EPG company, and has already acquired four contracts spanning nine countries, as per the report. It also plans to set up its operations in Dubai, UAE. The company has appointed Hiba Dajani, as its country manager.

What’s On India is an EPG platform which also runs a dedicated channel, in addition to an online guide, web apps and mobile apps. The company now offers its service in India, Sri Lanka and the Middle East. What’s-On-India’s technology vertical runs a multi-platform, multi-lingual, multi-device electronic program guide (EPG) system that claims to cover more than a thousand TV channels on the source side and powers EPGs into more than 45 million set-top-boxes and devices on the destination end. Founded by Atul Phadnis in 2005, What’s On India  is funded by Intel Capital, Sequoia Capital, Nexus VP and Wealth First.

Other Developments:

This year in May, What’s On India launched an open graph app on Facebook called ‘Social EPG’, allowing users to share their viewing preferences on Facebook with an intent to discover new TV shows, films, matches and documentaries through social recommendations from their Facebook friends.

In April 2012, What’s On India’s television channel distribution & connectivity monitoring vertical TV Street Maps (TSM) had revealed that it had expanded its reach to 1000 head-ends across 450 cities and had stated its intentions to expand its reach nationwide.

In October 2011, the company had raised undisclosed amount of funding from Intel Capital and had received FIPB’s nod to issue preference shares to foreign players in return for an allowed investment of Rs 31.49 crore. Strangely, it had received a similar approval in June for an allowed investment of Rs 99 lakh.

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