wordpress blog stats
Connect with us

Hi, what are you looking for?

Vizury Raises $9 Million From Nokia Growth Partners, Ojas, Inventus


Vizury, an online marketing company which provides behavioral retargeting solutions to businesses, has raised a Series B round of funding of $9 million from Nokia Growth Partners (NGP), Ojas Ventures and Inventus Capital Partners. The funds, according to the company, will be used to strengthen its presence across Asia, Australia and South America (where it has operations), and to “step up R&D efforts” and “drive product innovations”. The plans sound pretty boilerplate for $9 million in funding, frankly.

Vizury claims to have witnessed 450% growth over the past year (probably in revenues, though they haven’t specified). Ojas and Inventus had invested an undisclosed amount of money in the company as a part of its Series A funding in February last year. In a note, the company says that its angel investors continue to remain invested. Anupam Rastogi, principal at NGP Advisors India, has joined Vizury’s Board.

Inventus is also invested in digital marketing and analytics firm Sokarti

What Vizury Does

In simple terms, it creates customized ads that follow you across multiple sites, if you’ve searched for information on, say, an e-commerce portal, and not closed a sale. It serves as a reminder to close the purchase, but can be pretty eerie too, to see an advertisement follow you across the web.

This is called Behavioral Retargeting, and Vizury’s solution (called “Visitor Relationship Management (VRM)”) is used by eCommerce and online travel companies because it tends to result in people closing sales that they had previously abandoned; or so we’re told.

Advertisement. Scroll to continue reading.

Some of Vizury’s clients include Webjet, Virgin Airlines, Expedia, Zuji, Netshoes, Viajanet, Zozo, Kokuken, Ctrip, Yintai, Jabong, Jet Airways and MakeMyTrip, the company says.

Competition

Vizury isn’t the only retargeting solution in India – there are companies like Ozone Media and Tyroo have targeting solutions, as does Google.

Our advertising coverage is brought to you by Times Internet Ltd

Additional Reading

Ozone Media Launches Retargeting Service Smarton
Tyroo Launches Dynamic Retargeting Service

Advertisement. Scroll to continue reading.

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ