There is no word on how the company plans to use the funding raised. It’s also not clear if this is a new funding round or the same funding round reported by TechCircle in May 2012. TechCircle had previously reported that Unamia had raised an undisclosed amount of funding from AngelPrime.
Bangalore-based Unamia is an online e-commerce portal which focuses on kids apparel. The portal currently offers apparel for both girls and boys of age ranging from 0- 8 years, across various categories including girls’ tops, pants, capris, skirts, dresses, party dresses and boys’ tees, shirts and pants.
When we checked, we noticed that users can filter these products based on category, pricing, color, age range, tee style, and bottom style among others. There is also a keyword-base search box which allows one to search the portal’s entire catalog.
The payment options offered on the portal include Credit Cards and Debit Cards. Unamia also offers Cash On Delivery option for an additional charge of Rs 49. The company claims to deliver products in 2-3 business days and offers free shipping for orders above Rs 499, below which it charges a variable shipping fee based on the order total.
Other Players: Nest Childcare Services, which operates the baby products focused e-commerce venture, Babyoye.com, had launched a kids products e-commerce venture Kidsoye.com in June 2012. Prior to this, HushBabies.com had raised an undisclosed amount of funding from IndoUS Ventures Partners and had acquired a kidswear e-commerce venture MangoStreet.com.
Besides this, there is also Firstcry.com which had raised $14 million in a Series B funding round from IDG Ventures and existing investor SAIF Partner, Hoopos.com which had raised funding from Helion Advisors and Mahindra Retail’s Mom &Me which had launched an online shop in December 2011.