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TimesDeal Starts Offering Free Deal Coupons; A Well Thought Out Marketing Strategy?

Update 2 (October 3): Interestingly, TimesDeal has now made all deals free on its website, according to a tweet from the Times Internet CEO, Satyan Gajwani. He stated that Times Internet had tried offering free deals in February and claimed that it had worked well, indicating that they should offer the deals for free. . @timesdealindia is doing something very different - from now on, all deals are free! Check it out at timesdeal.com , new UI as well — Satyan Gajwani (@satyangajwani) October 3, 2012 He reiterated that the promo code leak from last week was a slip-up but it affirmed their belief in the decision to offer deals for free. However, we wonder if the alleged promo code leak from last week was a well thought out marketing initiative to test the waters before officially rolling out the feature. @deobrat we tried free deals in feb, worked well. from then we planned to go free. last wks promo leak was a slipup, but confirmed our views — Satyan Gajwani (@satyangajwani) October 3, 2012 It's worth noting that following the leak, Pluggd.in had pointed out that the deal threads on their forum had emerged from Indiatimes's Gurgaon office and had also discovered the staging section of the website, where the company was offering the deals for free with a 'Steal It' button which can be seen in the new interface of the Timesdeal website. It will be interesting to see how Times Internet plans to monetize the service in…

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