Direct To Home (DTH) service provider, Tata Sky has reported a net loss of Rs 298 crore for the year ending March 31, 2012, reports Indiantelevision.com. The report states that this is 36% decrease in loss from Rs 470 crore loss in 2010-11 and 52.4% decrease in loss from Rs 626 crore loss in 2009-10. However, it’s worth noting that the report hasn’t mentioned any data source for the information and since the company is privately held, it doesn’t disclose its financials.

Net Sales: The report states that the company’s net sales stood at Rs 1,590 crore for the year ending March 31, 2012, up 18% from Rs 1,350 crore from the previous fiscal and up 43% from Rs 1,110 crore in 2009-10.

Accumulated Loss: It also suggests that the accumulated loss of Tata Sky stands at Rs 4,303 crore for the year ending March 31, 2012, up from Rs 4,005 crore in the previous fiscal.

Total Subscribers: Citing industry estimates, the report also states that Tata Sky has 10 million subscribers in the country, up from 8.5 million in the previous fiscal and has the second highest subscriber base in country after Dish TV, which had reported 13.4 million gross subscribers in July 2012.

Incorporated in 2004, Tata Sky is a joint venture between the Tata Group and the News Corp-controlled Star India. As of March 31, 2012, Tata Group owned 60% stake in the company, followed by Star India which owned 30% stake in the company and Bay Tree Investments which owned 10% stake  in the company, as indicated by the report. In August 2012, Tata Sky was looking to raise Rs 160 crore through five-year debentures and had appointed Yes Bank for this initiative, according to a Reuters report.

Other recent developments: In December 2011, Tata Sky had launched a Video on Demand service for its Tata Sky+ HD subscribers, offering both Catch Up TV service and a video on demand movie library.

In April 2010, Tata Sky had stated its plans to enable recording of TV shows on its DVR Tata Sky Plus, via the Internet and Mobile platforms. An year later, Tata Sky had launched a social TV app for iOS  in July 2011, allowing users to share what they’re watching on Facebook and Twitter, and record television shows remotely. It also enabled users to convert their iOS device into a universal remote control with an additional MP3 Mobile Accessory. The company had later extended this app to the Android platform in the following months, offering same features to Android devices running on Android 2.2 ‘Froyo’ or later.