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Siti Cable Inks Rev-Share Agreements With Cable Operators For Digitization

Cable television service provider Siti Cable Network Limited has inked a Digital Addressable System (DAS) Interconnect agreement with 55% of its local cable operators (LCOs), in a bid to implement digitization across the top metros across India. The company claims to be the only multi-system operator (MSO) to have inked such agreements. Siti Cable stated that this partnership works on a revenue-sharing basis of the carriage fee and it will allow cable operators to provide encrypted TV channel signals to the subscriber. However, it didn't disclose any specific revenue share ratio or any other financial details of the agreement. The company also claimed that it is actively working with local cable operators to migrate them to the digital regime smoothly and has provided them with a 'Own Your Customer' management system, which allows cable operators to manage various subscriber-related transactions on their own. These transactions include activation, deactivation, up gradation, down gradation, billing, payment, account statements, packaging and complaints among others. Siti Cable said that cable operators can access this system on their computers, tablets and their mobile phones. Similar Developments: In March 2012, Dish TV had partnered with around 30 local cable operators to run a pilot project in Delhi, wherein the local cable operators acted as the company's agents to distribute and install DTH connections, and Dish TV paid them commissions based on the number of new connections installed, in addition to a 15%-20% commission whenever a customer recharges his subscription. Digitization Status in Metros: Last month, Ministry of Information and Broadcasting has stated that 68% Cable TV digitization…

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