SAP India has announced a partnership with Mapmyindia, to enhance the ability of their SAP Data Quality Solution, using MapmyIndia's India Address Directory in order to help enterprises verify precision of data, profile, cleanse and standardize it, enabling enterprise customers to manage customer records effectively claiming to have a direct impact on business operations and profit improvements. For years, companies have been making business decisions based on highly structured transactional data. Going beyond that critical data, however, is a potential treasure trove of less structured data: weblogs, social media, email, sensors, photographs and now location that can be mined for useful information. The challenges to processing this Big Data include capture, curation, storage, search, sharing, analysis, and visualization. The challenge gets magnified in India where names and addresses are diverse and non-standardized. India's National Association of Software and Services Companies (NASSCOM)) forecasts that the Big Data business in India will be worth as much as $1.2 billion within three years, a six-fold increase from current levels. MapmyIndia's address directory claims to cover 1 crore addresses across over 4,000 cities and 6 lakh villages, hence providing a match to almost all Indian addresses. “Industries like Retail, Manufacturing, Utilities and Financial Services, which thrive on address data, are constantly seeking standardized and managed customer records.” said, Maneesh Sharma, Head - Database & Technology, SAP India. He said that the SAP Data Quality Solution which now includes pan-India address coverage provided by MapmyIndia, will enable enterprises across sectors to boost operational performance, cut costs…
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