Rock Foods Pvt Ltd, a company registered in Mumbai, has launched OyeChotu.com that offers online ordering & delivery of Indian snacks, mithais, pickles, among others from and within India to more than 20 countries.
Portal: Users can select the country they want the snacks to be delivered to. However, Oyechotu ships only if the total packing weight exceeds 2 Kilograms. Unlike other E-Commerce sites, Oyechotu doesn’t force users to register on the website before they can check out the products, in fact, users can add products in the cart and register/login during checkout. We believe, this way, Oyechotu focuses more on products than the community. Users can register on the website by submitting their email address and password.
Oyechotu offers 1 credit point to its users for every Rs.100 spent or its equivalent in other currency. These credit points can be redeemed for future offers. However, when we placed an order worth Rs. 600, Oyechotu offered us only 3 credits.
Products: The interesting part about Oyechotu is their product offerings. They offer products including snacks/namkeen, bhakris, pickles, mithai/Indian sweets, masalas, mukhwas, sherbet, and Jain food. Essentially, Oyechotu caters to students or Indians who are abroad and do not have access to these food items. The company claims to have received great response from countries such as China, Thailand and USA.
Apart from snacks, Oyechotu also takes online food orders in Ahmadabad. However, Ruchita Shah, Managing Director & CEO Rock Food Pvt Ltd informed MediaNama that it was a pilot project and they do not wish to expand it beyond Ahmadabad.
Payment and Shipping: The company claims to have partnered with reputed delivery agencies but did not disclose its partners. Oyechotu claims to ship products within 3-5 working days. It also states that only orders with payment pending or failed transactions can be cancelled. Once a user places an order, s/he can also track the order from the website. As for payment, Oyechotu accepts generic payment modes including credit/debit card, net banking or cheque.
Monetization: Apart from display ads on the website, Oyechotu also offers offline leaflets/marketing collaterals along with shipments to NRIs.
Competition: As we have mentioned earlier, Oyechotu largely caters to students and Indians settled abroad who do not have access to these food items. There are not many websites that come to our mind, but there are several offline stores that stock Indian food items, outside India.