Opera Software, the browser company, which brings out its State of the Mobile Advertising report, has reported that for Q3 2012 India and Indonesia lead Asia in mobile ads impression. North America (United States & Canada) continued to generate majority of ad requests (70%), while India stood at number 5 in top countries by impressions, replacing Japan from top 5 countries from last quarter. Other Highlights iOS continues to deliver the highest eCPM This quarter, iOS delivered $1.64 eCPM with iPad and iPhone garnering $4.42 and $1.48 eCPMs respectively. Android slipped down in the rankings with $0.88, well below RIM at $1.06. Sports on the upswing Sports became the no. 1 category for mobile ad revenue, and mobile sites and apps in the Music, Video & Media category also grew this quarter, with both capturing 30% of overall revenue, making them the highest earners. However, Business, Finance & Investing properties also generated more revenue per impression than any other category. Apps vs. Web Apps generated 73% of revenue within the Opera ad platform. The remaining 27% comes from the mobile web. Traffic measurement showed 8 in 10 visits on the Opera ad platform came from mobile apps, compared to 2 in 10 via the mobile web. Opera publishes these reports based on the Opera advertising platform, which is based on Opera’s subsidiaries AdMarvel, Mobile Theory and 4th Screen Advertising. The company claims that it serves more than 10,000 mobile sites and apps, with 40+ billion ad impressions per month and is on-track to deliver more…
