Tablewalla.com, an online restaurant reservation site, has launched its website in Beta and has started accepting table booking for restaurants in Mumbai and Delhi. At the time of writing this article, the website is accepting booking for 13 restaurants in Delhi and Mumbai.
Features: Currently in Beta, the website allows users to book restaurants in Mumbai and Delhi after registering on the website. Registering on the portal takes less than five minutes and can be done by submitting one’s email address, phone number, name and password. The site does not support social logins such as Facebook connect.
Although the website has features that allow users to search a restaurant based on the basis of its name, area, or cuisine, it offers online booking of tables only for 13 restaurants. Users can book a table for up to 10 people. The website offers specific time slots for booking a table in a restaurant which may differ based on the restaurant. The portal offers one click booking once a users is on the restaurant page. It provides information like address, description of the restaurant and photos on the restaurant page. Tablewalla also runs an active food and restaurant blog at Tablewalla.com/blog.
Our Take: However, we found that Tablewalla misses a lot on features that would bring a complete restaurant booking experience on the website. For example, it does not offer users the ability to choose the table of their choice, which we think might be of more importance to some users. We also think that they should add menus of the restaurant on the restaurant page to make it easier for users to decide on the booking. Another thing that we didn’t see on the site was a rating system.
Also, there’s no way for one to cancel a booking. However, Tablewalla has informed us that it plans to make improvements and changes in the site by next week.
Update: Nisha Khanna, founder of Tablewalla, has informed MediaNama that Tablewalla will be adding features such as Facebook connect, menus and rating system before the launch. Apart from that, users can cancel booking from the restaurant booking confirmation email, however, Tablewalla also plans to introduce the cancellation of reservation from within the website. Khanna also informed us that currently the company is working on getting the booking system right.
Monetization: Tablewalla, currently, charges a commission on each restaurant booking. The website will later start charging restaurants a listing fee. It’s not clear whether Tablewalla will continue to charge a commission on each booking in case they charge restaurants for listing. We have contacted Tablewalla and will update the post as soon as we receive a reply.
Tablewalla was founded by Nisha Khanna in early 2012 and expects to add 100 restaurant to its website by the end of this year. It competes with JustEat, which launched its services in India by acquiring HungryZone. JustEat lists “750+ restaurants” for takeways and table bookings, and has only expanded to Bangalore, Mumbai and Delhi.
Apart from that it also competes with FoodPanda, an online food ordering service owned by Rocket Internet, which launched in India in June this year. FoodPanda lists 232 restaurants in Delhi. Another site worth mentioning in the space is Bookurtable. Update: We missed mentioning TableGrabber, another online service that allows users to book and get confirmed restaurant reservations in Delhi/NCR and Mumbai.