OneIndia Launches Gujarati Language Portal

Netcore-owned Greynium Information Technologies which operates the online multi-lingual news portal OneIndia.in has launched a Gujarati edition at Gujarati.oneindia.in. Including this edition, the portal now offers content in seven different languages including English, Hindi, Kannada, Malayalam, Tamil and Telugu.

Content: Targeting the Gujarati-speaking audience, OneIndia stated that the new Gujarati portal will offer latest news updates and local, national and international news across various categories like Politics, Business, Sports, and Entertainment among others in Gujarati language. The company says that the portal was developed in Unicode font to support all browsers.

Sporting a similar design and format as its sister sites, OneIndia Gujarati features a cover story on the homepage, followed by the latest headlines on the portal. The homepage also features dedicated sections for business, entertainment and quick links to the portal’s photo gallery and videos. There is a sidebar on the right which features polls, cricket scores, stock quotes and classifieds among others. The site also uses a Google custom search box which allows users to search through the portal’s archive.

What’s worth noting though is that the portal has been localized to the Gujarat region. Hence, one can find more focus on Gujarat oriented stories, poll questions being related to Gujarat and the classifieds listings offered are from cities in Gujarat including Ahmedabad, Rajkot and Surat among others.

Besides this, the portal also offers a social reader in its story pages, allowing users to automatically share the articles they read to their Facebook timeline, although its worth noting that the social reader is off by default. Interestingly, the portal also allows readers to post comments in Gujarati language through transliteration i.e. users can type their comments in English which gets automatically transliterated to Gujarati while typing. Further, one can also autopost their comments to Facebook and Twitter.

Mobile Apps: Along with the web portal, OneIndia has also launched a mobile optimized version of OneIndia Gujarati at m.oneindia.in/gujarati. We tried the mobile site on the default Android browser and Google Chrome on Galaxy Nexus and weren’t able to render the site, although other languages like Hindi, Kannada, Tamil and Telugu rendered correctly at the time of writing this article.

Going forward, the company plans to launch dedicated iOS and Android apps for OneIndia Gujarati which will offer content in Gujarati language. Sriram Hebbar, the Chief Executive Officer of Greynium Information Technologies, also mentioned that the company plans to launch more Indic language portals in the future.

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