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#NAMA: Mahesh Murthy & Tushar Vyas On The Evolution Of Digital Advertising

Discussing the evolution of digital advertising during the last five years, at MediaNama's #NAMA conference, Tushar Vyas, General Partner (South Asia), GroupM said that there's been a change in the mindset of advertisers, and the question 'why internet?' has disappeared. He also added that social was another phenomenon that's gain precedence and advertisers are now bullish on mobile. Mahesh Murthy, Founder of Pinstorm was in agreement and said that digital has graduated from being part of other miscellaneous ad expense, and is now a Rs 2,500 crore industry. Change in perception: They also discussed how digital was now becoming inclusive right from the conception of the campaign and even FMCG brands have started considering digital an integral part. Murthy talked about the absence of separate media buying and creative agencies in digital, and conceptualisation and execution. He did mention that Pinstorm managed…

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