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#NAMA – Jonathan Bill & Mouli Raman On The Changing VAS Landscape

Speaking at MediaNama's #NAMA conference, Jonathan Bill, Senior Vice President - new product development and innovation, at Vodafone, informed that the company 's revenue from off-deck VAS has been more than on-deck services, in less than 4 months of opening them up for product players. He said that India, which is the 3rd largest internet population offers a huge opportunity to product developers, VCs and entrepreneurs. The session was moderated by Kunal Bajaj. Change in rev-share: Vodafone had also changed the revenue-share arrangement in favour of VAS players and developers to 70:30. Bill reiterated that if the operator plays a major role in distributing the service, it commands a greater revenue share, but if it just supports the development, more on the line of Apple and Google, it would not ask for a major portion. He gave the example of…

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