Singapore based mobile advertising and media content company Novosol, which had launched the mobile cricket magazine MoCricket last September, has now extended the service to the web, available at web.mocricket.com. The service was earlier available through WAP, SMS, IVR and USSD platform. Features: Similar to its WAP portal, the web portal offers cricket-related video roundups and picture slideshows with captions. There is also a horizontal ticker at the top, which offers latest cricket news updates, and scores among others. What's interesting though is the way the stories are implemented on the website.Users will have to initially subscribe to the service to unlock any specific story on the portal. After subscription, users can click on any of the stories and enter their mobile number, following which they will receive a four-digit code, which they have to enter to access to story. The company claims to offer subscribers unlimited access to its content, after subscription. Registration: When we checked, we noticed that the service is currently limited only to Airtel users. Novosol had previously partnered with Airtel to offer its sports content through WAP platform with plans to roll these services across various channels like WAP, MMS, Video, SMS, IVR and Apps. The website currently offers three types of subscription packages - daily, weekly, monthly. Users can send an SMS with the respective keyword to 54321 depending upon the plan they intend to subscribe. For instance, users will have to send an SMS MOC for the daily plan; MOCW for the weekly plan; MOCM for the monthly plan. While the daily…
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