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IQ India 2012: Telcos On Data Consumption Patterns In India

K Srinivas, President of Airtel's consumer business, informed that the telco was registering higher data uptake with 3G playing a major role in this growth. He said that in terms of volumes, 3G data outstripped 2G data in some cities for the company. Speaking at the Qualcomm IQ India 2012, Srinivas attributed the growth of consumption to increasing usage in rural and semi-urban regions and among the youth, across all segments. Consumers don't understand 2G,3G,4G; Too early to write-off 3G: He said that most customers don't understand the technical difference between 2G and 3G, and that the company was looking at it as one integrated mobile internet play with different technologies focusing on creating differentiation with use cases - for example 2G data for web surfing and e-mail, 3G data for video streaming and gaming, and 4G for power users who…

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