GSF Accelerator, the startup accelerator launched by former Reliance Entertainment President Rajesh Sawhney  has inducted 15 startups in its inaugural batch. The program commenced on Oct 15, 2012  in three cities, Bangalore, Mumbai and Delhi, NCR, simultaneously. Each participant will receive $28,000 in funding and stands a chance at an investment of up to $3 million from GSF Superangels. Moreover, the companies will have the chance to attract the eye of other VCs that attend the demo day at the GSF2012 event next month. GSF Superangels will provide seed funding to 5-6 startups this year.

Sawhney informed that the 7-week-long accelerator program would run simultaneously in Delhi, Mumbai and Bangalore and startups will go through 25 workshops focusing on different aspects of building business and products, raising finances, technology, and marketing. They will also meet over 100 mentors one-on-one. GSF Accelerator has also inducted 15
Entrepreneurs-in-Residence who will work closely with these startups.

Startups shortlisted from Bangalore:

Little Eye Labs : The company builds mobile app analysis tools for app developers and testers. According to the company, these tools provide detailed insights about the behavior of the app, enabling easy benchmarking and optimization of resources. At the moment, the tool provides insights on power consumption pattern of an app for Android devices.

Zoomdeck: The company offers a web  platform allowing users to upload photos and add interactive tags including people (via their social network profiles), things and places, put up notes, add related videos, sounds and other info, enabling conversations around them.


EmployeeSocial is a  cloud based  social rewards system. It’s integrated  with  an enterprise social network and a corporate price store, and enables organizations to manage employee    loyalty and engagement.

HackerEarth is  a platform that  claims to put real-world programming problems at the center of tech-­hiring process, allowing swifter and more cost effective hiring. The platform allows Engineering Managers to create online programming  tests across several programming languages and platforms. The applicant’s code is compiled, tested, and evaluated using  a    range of  metrics to help companies filter candidates quickly and accurately.

Eduflix PowerPrep  is a test preparation tool that offers video lessons for students without access to good teachers. PowerPrep claims to create a personalized problem solving experience using an adaptive  technology  platform.Powerprep also claims to provide real time feedback to students, enabling them to monitor progress and see improvement  in their test scores.

From Mumbai, four startups were shortlisted:

Tushky: It is an activity marketplace where businesses/individuals can offer their services to provide fun activities in or around a city. Tushky essentially offers two services — discovering activities and listing activities. Businesses or individual can list their service for free, however, Tushky charges a fee from them, once an order is placed. It had earlier raised Rs 35 lakh as an angel investment from undisclosed investors. Read our coverage.

BucketBolt.com  It is an online managed marketplace for used educational books.  It claims to provide  access to the largest    repository  of used book, for students. BucketBolt is building inventory by integrating a highly fragmented supplier network    of students and bookstores.

Sharedcab.com  offers a platform where daily commuters can sign up and its systems efficiently pool them, matching routes in  real-time.

Pokkt is a “Transactional Advertising Platform” which rewards customers with exclusive offers from online/offline  retailers in return for sharing information to advertisers.

Six shortlisted start-ups from Delhi/NCR:

Zapper:  Claims to make television advertisements interactive. Its platform helps brands identify and engage  personally with    ad-­‐viewers in realtime.  Through Zapper, users can interact  with their favorite brands, discover fresh content via a gamified environment.

Playcez :  It is a visual recommendation engine, which helps users in discovering the best places to eat, shop and hang out. It gives suggestions about the best places to go, based on likes and recommendations from people in the users’s social circle. Playcez  mines social media data in realtime to provide location specific suggestions  based on who is saying what,  where. Whether users are looking to eat, play or shop, Playces claims to offer a useful local discovery tool. It is built on a proprietary, soon-­to-­be-­patented technology.

Exit10|GamesInc allows users to trade their electronic goods at their doorstep. It makes new products affordable to its customers by monetizing their  existing ones, which are then resold or recycled. Its GamesINC portal is a buying, selling,    and certification site for video games in India. Exit10  is currently expanding to new categories with broader appeal.

AadhaarUp  offers a mobile payments solution.  It offers a secure  mobile app, through which users will be able to make payments  to individuals and merchants with a single click. It will also offer point of sale terminals to merchants at lower costs compared to existing  options,  with almost instantaneous activation.

Gingr will offer a mobile service that lets users communicate with businesses. It will offer a mobile chat platform where users will be able to query multiple businesses at once, and receive quick responses. The service is in closed beta.

SilverPush will allow app owners and ad networks to intelligently connect with mobile    users. SilverPush claims that its algorithms will analyze multiple sources of data, and identify the most lucrative opportunities to deliver targeted content to  users  via push notifications, SMS, email  and other routes.

By Anupam Saxena & Miguel Werner Egipsy Souza