Galli Galli Sim Sim, the Hindi language adoption of Sesame Street – an educational children’s series, has announced its radiophone project with the aim of increasing their reach in North and Central India. The project is supported by Schwab Charitable Fund.
To air on community radio stations: The radiophone project includes localized Galli Galli Sim Sim educational program that will be aired on 10 community radio stations in North and central India including – Chamba & Supi in Uttarakhand on KumaonVani (90.4MHz) & HenvalVani (90.4MHz), Lalitpur & Shivpuri in U.P on LalitLokvani (90.4MHz) & Radio Sambhav (107.8MHz), Solan in H.P on Radio Solan (90.4MHz), Mewat, Ghaghas & Gurgaon in Haryana on MehwatKiAwaaz (107.8MHz), Radio Mehwat (90.4MHz) & GurgaonKiAwaaz (107.8MHz), Orchha in Madhya Pradesh on Radio Bundelkhand (90.4MHz), and in Kanpur Dehaat on WaqtkiAwaz (91.2MHz). The company claims that it plans to reach out to an approximate audience of 1.4 million over 24 months through the program. Apart from that, the project also includes a provision for educational content and interaction with the radio program through telephone and community-level advocacy to promote policy changes that improve access to services.
Supporting GRINS: Seasame Workshop India, one of the production company associated with the show, claims that the program is also supporting expansion and update of Gramin Rural Interface Network System (GRINS) to community radio stations through this radiophone initiative. The company also claims that it provides training to radio stations to localize the Galli Galli Sim Sim radio episodes and run the GRINS applications to track calls and manage the program. In addition to this, the initiative will also conduct events that encourage community involvement, and promote Right to Education Act – roles and responsibilities of various institutions, right of the child and that of a parent, among communities.
Galli Galli Sim Sim’s first season initially aired on August 15, 2006 on POGO and Cartoon Network channels in India. The funding for for the initial development phase of Sesame India was provided through the support of the United States Agency for International Development (USAID), ICICI Bank and Turner Broadcasting. Previously, Seasame Worksop India launched two Sesame Street apps in Hindi – Bharat ka Bag and Grover ka Number Special, for Windows phones and Nokia’s Symbian^3 based phones.