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FrontalRain Raises Rs 5 Crore From Omnivore Capital

Bangalore-based FrontalRain Technologies has raised Rs 5 crore from Omnivore Capital, in return for 33% stake in the company, reports Livemint. The company plans to use the capital raised to extend their products pan-India and globally.

Offerings: FrontalRain Technologies currently offers a web-based food supply chain product called Rain+, which is essentially a suite of business process solutions, which allows customers to manage their agricultural business. Among the solutions currently offered include:

– Rain+ Grow: A grower management solution, which allows growers to manage their supplier base and provides a traceability system where customers can trace seeds all through its growing process chain right from the seed form to harvesting, sorting, storage and transportation.

Rain+ Make:  A process management solution for processing plants to enable them improve their operations.

Rain+ Move: A logistics solution for warehouses and cold chains to allow them manage the stock and space of goods in warehouses, provide alerts for every movement, manage consignment inventory among others.

Rain+ Trade: A collaboration platform for distributors and commodity traders to improve their sales volume. The solution claims to offer services like the ability to monitor inventory, demand, supply chain inventory, and sales force, creating an e-commerce product catalog and customer relationship management among others.

Rain+ Serve: A customer management solution for Agri service providers which claims to offer services like order, billing and project expense tracking, knowledge repository, and audit document repository among others.

However, it’s worth noting that there is no word on the pricing of these services on the company website.

Clientele: According to the company website, FrontalRain currently has clients like the SAIFCO group, Phalada Agro Research Foundation, Triton Consultants, and Growel Feeds among others.

Other Players: CropIn also offers a cloud based platform, ShopMyFarm, as a service to contract farming companies, food processors, exporters and retailers. The platform offers advice on irrigation/nutrient requirement, market and new crop trends and weather updates and allows companies to remotely keep track of their contract farms. CropIn charges Rs 500 per acre per crop per season and had claimed to manage around 10,000 acres from customers like PepsiCo, Field Fresh, Bharti-Walmart, Olive Life Sciences, Omnikan among others in June 2012.

Besides this, there are various services like Handygo’s Behtar Zindagi service which has been deployed across Idea, Reliance and Airtel networks and offers voice-based updates on weather updates, mandi rates, live stocks, agriculture, fisheries, health, education and finance to the respective subscribers. Handygo had also partnered with the non-profit organization CABI to provide mobile based agriculture solutions to the rural population in India.

TCS had also developed a mobile based service delivery platform mKRISHI, which aimed to provide farmers with information on their produce, weather, rainfall and others, through GPRS handsets and IVR based systems and IMIMobile had launched a rural voice based information service, Cell Shakti, in Andhra Pradesh in June 2010.

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