Update: It appears that the rebranding exercise is now complete - Crazeal.com redirects to Groupon.co.in and the Crazeal branding has been replaced with Groupon India branding. Earlier: Groupon India, the Indian operations of the global group buying service, which operates under the Crazeal brand name, will finally rebrand itself to Groupon India and switch to a new domain - Groupon.co.in. The company communicated the development via its email newsletter to all subscribers, saying that Crazeal will move to the new website www.groupon.co.in. We tried contacting Groupon India CEO Ankur Warikoo for clarifications, but he said he's travelling and will speak with us once he returns. This would be the second rebranding exercise for Groupon, which entered India by acquiring group deals site, SoSasta in January 2011. It rebranded SoSasta to Crazeal.com in August 2011. One of the reasons for the rebranding was the use of the word 'sasta' which translates to 'cheap' in Hindi. In an interview with Techcircle, Warikoo mentioned that some premium merchants had an issue with the brand name. Another reason could have been the user data leak in which user data, including passwords, was compromised. Note that new domain is Groupon.co.in and not Groupon.in. Why did it take so long? Bangalore based company, ValueNet Ecommerce, had started a daily deals site Groupon.in, and more interestingly, trademarked the brand name Groupon, in India. So Groupon was not able to get its hands on the 'groupon.in' domain. However, it managed to get an ex parte ad interim injunction from the Delhi…
