wordpress blog stats
Connect with us

Hi, what are you looking for?

Updated: Crazeal Being Rebranded As Groupon

Update: It appears that the rebranding exercise is now complete - Crazeal.com redirects to Groupon.co.in and the Crazeal branding has been replaced with Groupon India branding. Earlier: Groupon India, the Indian operations of the global group buying service, which operates under the Crazeal brand name, will finally rebrand itself to Groupon India and switch to a new domain - Groupon.co.in. The company communicated the development via its email newsletter to all subscribers, saying that Crazeal will move to the new website www.groupon.co.in. We tried contacting Groupon India CEO Ankur Warikoo for clarifications, but he said he's travelling and will speak with us once he returns. This would be the second rebranding exercise for Groupon, which entered India by acquiring group deals site, SoSasta in January 2011. It rebranded SoSasta to Crazeal.com in August 2011. One of the reasons for the rebranding was the use of the word 'sasta' which translates to 'cheap' in Hindi. In an interview with Techcircle, Warikoo mentioned that some premium merchants had an issue with the brand name. Another reason could have been the user data leak in which user data, including passwords, was compromised. Note that new domain is Groupon.co.in and not Groupon.in. Why did it take so long? Bangalore based company, ValueNet Ecommerce, had started a daily deals site Groupon.in, and more interestingly, trademarked the brand name Groupon, in India. So Groupon was not able to get its hands on the 'groupon.in' domain.  However, it managed to get an ex parte ad interim injunction from the Delhi…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ