Last week, Apple's iTunes App Store started displaying app prices in Indian Rupees, in addition to Russian Ruble, Turkish Lira, Indian Rupees, Indonesian Rupiah, Israeli New Shekel, South Africa, Saudi Riyal, and UAE Dirham. This was first reported by Nuclear Bits. While there were reports of some initial hiccups, including app prices not being displayed accurately and some Indian credit cards not working (I was not able to buy apps through my HDFC Bank issued MasterCard for some hours), the switch over appears to be complete. What this essentially means is that instead of app prices being displayed in US Dollars, Apple will convert them to local currency and display prices accordingly. Note that conversion will be according to Apple's terms. There's also a pricing matrix chart that lists various app pricing tiers and conversion rates (accessible to developers), but essentially, for every $0.99 , the user pays Rs 55. Should developers price apps differently in different markets? Why not have a different pricing structure for each currency and allow developers to price their apps according to their own preference? A few days back, Google started allowing Indian developers to sell paid apps, letting them price their apps in the range of Rs 50 to Rs 10,000. It even lets developers price their apps differently in different markets. Earlier Nokia had also reduced the levels at which developers can price their applications, according to UnleashThePhones, pricing level 1 apps (that usually cost $1) at Rs 5. While that pricing was ridiculous,…
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