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Yahoo Inks Deal With Media.net To Launch Contextual Ads Network

Yahoo has inked a long-term agreement with Media.net, which is a venture of web products company, Directi, to launch Yahoo Bing Network Contextual Ads, powered by Media.net. Contextual Ads are text ads which are related to the text featured on a website and are placed on the same page. The exact financial terms of the deal have not been disclosed. The program, which appears to be on the lines of Google's AdSense, intends to provide web publishers a solution for earning advertising revenue. According to the company, publishers can now use Media.net  to create and customize ad units that display relevant text ads from across the Yahoo! Bing Network. The program is currently limited only to websites that primarily receive the majority of their traffic from the United States, Canada or United Kingdom, and is designed to work for websites that have premium content. Following the…

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