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Yahoo & Getit To Launch Local Search Portal?

It looks like Yahoo India is partnering with Delhi based classifieds business Getit Infoservices to launch a new local search portal at yahoo.getit.in. This development comes after Yahoo India shut down its local search portal earlier in June this year.

Co-Branded But No Additional Features? While were weren’t able to find any official communication suggesting this partnership, the portal currently seems to be a co-branded destination with branding from both the companies. That being said, we noticed that the portal is currently an exact replica of Getit.in in both looks and functionality, with no noticeable additional features in the portal, except for the Yahoo branding in the logo. We also noticed that Yahoo’s local search portal (http://in.local.yahoo.com) still redirects to Yahoo India homepage at the time of writing this article.

Site still in works? That being said, the portal’s robots.txt file (which is usually used by website owners to provide instructions to search engine robots on which page should be indexed in search engines and vice versa), has currently blocked search engines from indexing the site indicating that the portal might still be a work in progress.

Our Take

It will be interesting to see what this partnership will entail when launched – Is Yahoo completely outsourcing its local search initiatives to Getit or whether it is working with Getit to launch a co-branded portal comprising of both its in-house local listings and Getit’s local listings.

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From Getit’s perspective, the company will significantly benefit either ways. If Yahoo has outsourced its local search product to Getit, it will be a significant addition to Getit’s clientele which already includes NDTV, Bhaskar, India Today, Aircel, Loop Mobile among others and if Yahoo is providing local listings, it could possibly improve the company’s local listings, however we are not sure of the extent to which the partnership would be extended, since not many details are known about the partnership, yet.

On the other hand, Yahoo India would be benefiting from the improved city presence in its local search product from this partnership. Before shutting down its local search portal in June 2012, Yahoo had picked up 30% stake in Info Network Management Company, which owns voice based directory search service CallEzee, for an undisclosed amount and launched a local search product at in.local.yahoo.com in December 2008. However, CallEzee currently claims to have presence only in 17 Indian cities, while Getit claims to have presence in more than 30 Indian cities.

Previous Yahoo Developments: In July 2012, Yahoo India had partnered with Kannada language daily, Udayavani to launch a co-branded Kannada portal at kannada.yahoo.com. The property offered local, national and international news across various categories like politics, sports, business, entertainment and lifestyle, education, motoring, health, religion and spirituality, and astrology to Kannada-speaking audience.

In November 2011, Yahoo had divested its stake in the online ad network Tyroo Media to Xplorer Capital after picking up a 35% stake in an all cash deal in July 2007, to get access to Tyroo’s ad inventory and publisher clients in the Indian market, and vice versa. A month earlier, Yahoo had also exited Consim Info, which runs BharatMatrimony.com and Indiaproperty.com, and sold its stake to Bessemer Venture Partners, Mayfield Fund and Canaan Partners. While the financial details of the deal were undisclosed, media reports had suggested that the company had received a valuation of $190 million in the deal.

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