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Yahoo & Getit To Launch Local Search Portal?

It looks like Yahoo India is partnering with Delhi based classifieds business Getit Infoservices to launch a new local search portal at yahoo.getit.in. This development comes after Yahoo India shut down its local search portal earlier in June this year. Co-Branded But No Additional Features? While were weren’t able to find any official communication suggesting this partnership, the portal currently seems to be a co-branded destination with branding from both the companies. That being said, we noticed that the portal is currently an exact replica of Getit.in in both looks and functionality, with no noticeable additional features in the portal, except for the Yahoo branding in the logo. We also noticed that Yahoo's local search portal (http://in.local.yahoo.com) still redirects to Yahoo India homepage at the time of writing this article. Site still in works? That being said, the portal's robots.txt file (which is usually used by website owners to provide instructions to search engine robots on which page should be indexed in search engines and vice versa), has currently blocked search engines from indexing the site indicating that the portal might still be a work in progress. Our Take It will be interesting to see what this partnership will entail when launched - Is Yahoo completely outsourcing its local search initiatives to Getit or whether it is working with Getit to launch a co-branded portal comprising of both its in-house local listings and Getit's local listings. From Getit's perspective, the company will significantly benefit either ways. If Yahoo has outsourced its local search product to Getit, it will…

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