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Wego India Redesigns Wego Deals; Adds Human Editors

Wego India, the India-focussed travel meta search engine from the Singapore-based Wego, has revamped its deals offerings Wego Deals.

The company states that this revamp is a part of the company’s global revamp of Wego Deals and claims the new Deals feature is currently available in 42 of its country sites worldwide but is limited to its English editions, as of now.

Pinterest-inspired Design: The new deals section features a Pinterest-inspired design to showcase deals in form of various pin-like rectangular boxes. When we checked, we observed that the service currently offers a mixture of hotel deals, daily deals and package deals. Each deal on the site provides information like the pricing, description of the deal, discount provided and the period until when the deal is available.

One can filter these deals based on various parameters like destination, theme, deal type (hotel, daily and package deal) and pricing (budget, regular, splurge) and click on their preferred deal to go to the respective travel portal to make the booking.

At the time of writing this post, the site offered deals from local portals like Expedia India, Crazeal among others and International portals like Priceline Hong Kong, Agoda.com and Sino Hotel among others. However, we noticed that site is primarily populated by deals from Crazeal and Expedia India.

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Apart from this, the site also offers the ability to share deals on Facebook, Twitter and Google+ and a weekly newsletter which claims to offer travel deals to subscribers in advance.

Featured Deals? We also noticed the site has labelled few deals on the site as featured deals, although there is no word on the procedure to select these featured deals.

Human & Machine Powered Aggregation: Wego stated that Wego Deals was initially launched as a fully automated travel deals aggregation service, however, the company had recently added human editors to manually overlook the deals surfaced by the algorithm as well as to look out for possible travel deals across other travel portals. We think this is quite an interesting approach and will possibly be more effective than a fully automated process.

Wego India Launch: Wego, which was previously known as Bezurk, had launched an India-specific portal Wego India in May this year. The company had claimed the portal will allow users to search and compare flight and hotel fares and availability, both domestically and overseas, across 150 travel sites. However, what’s interesting about the site was the ability to access it in 11 Indian languages including Bengali, Hindi, Gujarati, Kannada, Malayalam, Marathi, Oriya, Punjabi, Tamil and Telugu.

Addition of Indian OTAs: Wego had also claimed that users will be able to choose from 350,000 hotels and over 600 full service and low cost carriers through Wego India, although we had noticed back then, that the site offered domestic and international flight deals from only airline websites and couple of other travel agents like Expedia, Travelnation, and Cox and Kings and it didn’t offer any deals from popular Indian OTAs (Online Travel Agents) like Cleartrip, Yatra, Expedia, Via, and Travelocity. Since then, the company however seems to have added couple of Indian OTAs like Goibibo, Cleartrip, Arzoo.com for Airline ticket booking and portals like Stayzilla and Travelguru, along with Goibibo, Cleartrip and Makemytrip for hotel reservations.

Revenue: During Wego India launch in May 2012, Wego had claimed that Wego India was already generating around $17 million monthly revenue through booking leads passed on by its travel partners and it was experiencing quadruple growth YoY on domestic routes and 58% on the international routes. Among the company’s investors include Tiger Global and News Digital Media, the Australian digital arm of News Limited and part of News Corp.

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Competitors: Other players in this space include SAIF Partners and MakeMytrip investee iXiGo.comMobissimo, Smile Interactive backed Zoomtra, and the global major Kayak. Interestingly, Wego offers Kayak as one of the additional website option while making hotel reservations.

Related:

– HolidayIQ Merges With WeGo; Raises Funding From Tiger Global
– HolidayIQ Integrates Wego Flight Meta Search Engine

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