wordpress blog stats
Connect with us

Hi, what are you looking for?

, , ,

Snapdeal Launches Brand Stores; Offering & Pricing

E-Commerce company Snapdeal has launched a new initiative called ‘Brand Stores’, which allows brands to create their own mini stores on Snapdeal.com.

What does it offer? Brands can sign up on SellonSnapdeal.com by providing requisite information like name, contact details, company name, product category, and the company type (manufacturer, importer, trader, distributor, and retailer) and list their products for retail in their own mini stores following registration. Snapdeal claims to offer access to its 18 million customer base across more than 4000 towns and cities in the country.

The company said that brands will also be able to run promotions, customize the page layout and content, participate in in-site promotions and conduct product launches in its mini stores, while Snapdeal employees will be managing the customer support for these brand stores. Brands can choose to opt for a forwarding/courier service of its own or provided by SnapDeal, but it’s not clear if SnapDeal will charge extra for it.

Tie-ups: At launch, Snapdeal says that it has signed up with brands like MicromaxW for Woman and Slazenger who have setup their own mini shops on Snapdeal.com. However, we also noticed that the company has arranged majority of its products on Snapdeal.com based on the respective brand, available through a new ‘brand store’ tab on the website. Users can select any brand of their preference to view all the products from that specific brand. Among the brands listed on the portal include Apple, Canon, Dell, Giorgio Armani, Reebok, and Ray-Ban among others.

While there is a slight difference in layout between brand stores like Micromax and regular brand pages like Apple, since Micromax has the ability to run promotions on the page and customize the page layout, we noticed that all the three brand stores mentioned above, look quite similar. Hence we are not quite sure of the extent to which brands can customize these pages.

Advertisement. Scroll to continue reading.

Pricing: When we checked the website, Snapdeal was allowing brands to sign up and list their products for free, however the brand will have to pay a commission fee for each product it sells. At the time of writing this article, there seems to be no limit to the number of products a brand can list in its shop, however, there is no information on the commission fee charged by Snapdeal. The company claims on its website that the commission fee will be nominal.

No Custom Domain Support: It is also worth noting that the products will be available on the Snapdeal website itself, rather than a custom domain chosen by the brand. So it’s not essentially an e-commerce platform but a possible way for Snapdeal to reach out to offline brands and retailers who are looking to have a good web presence and become a facilitator for their online sales, thereby creating an additional revenue channel for the company.

Similar developments: Earlier in the year, eBay India was doing something similar, where it was bringing onboard popular offline brands and retailers and had signed up offline merchants like Fabindia, Bata, Catwalk and Hidesign to improve its lifestyle offering. However, it was more of a eBay-driven initiative while Snapdeal one looks to be a brand-driven initiative.

Besides this, several e-commerce portals including Myntra, Flipkart, Jabong and Yebhi already offer brand-specific profiles, which allows users to browse through products from that specific brand. Although these brands are chosen by the respective e-commerce portals and there is currently no direct way to apply to get listed in these e-commerce portals.


– Digitas India Launches Integrated E-Commerce Solution For Businesses
Infibeam’s Buildabazaar Extends Its DIY eCommerce Platform To Travel Segment

Advertisement. Scroll to continue reading.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.


In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...


By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...


By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...


By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....

You May Also Like


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ