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Nokia Launches Nokia Life+ Service; 76M Subscribers; New Asha Smartphones

Nokia has launched the next iteration of its Nokia Life service, called Nokia Life+ which aims to provide information on various topics like education, health and infotainment. Transition from SMS to Internet: Its interesting to note that Nokia Life+ is a free web app (with requisite data charges) while Nokia Life was primarily an SMS-based subscription service. Nokia stated that the service is compatible with a wide range of Nokia smartphones, including the newly launched Nokia Asha 308 and Nokia Asha 309 smartphones, although it noted in a separate press release, that the service will be compatible with all Asha Touch smartphones. Services: Nokia Life+ will initially offer two different services called 'Life Skills' and 'Live Healthy'. While Life Skills will provide consumers information on various communication skills like developing interpersonal skills, building self-confidence and improving financial literacy among others, Live Healthy will provide consumers health related information related to nutrition, hygiene, fitness and prevention of common illnesses. The company plans to add more services over the forthcoming months. Partners: Nokia has tied up with several local partners like the mobile learning VAS company EnableM, and global partners like Reader's Digest, Foundation for Social Change, FKUGM, Detik.com, Cita Cinta, GADIS, Gamatechno, Sygma, Ayahbunda, Madison Research, Sina and iMedia for this initiative. Its worth noting that Nokia had previously tied up with EnableM to power Nokia Life's (previously Nokia Life Tools) education service. Availability: Nokia stated that the English version of Nokia Life+ is currently available as free download on the Nokia Store, or accessible through the new Nokia Xpress Browser in 18 countries…

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